May 20, 2014


written by guyw
in category Uncategorized


To make a long story short make sure all of your compliance activities, communication and training focus on the following:

1. Make it easily captured and clear Keep it simple and ensure that the messages are easy to relate to, visual and engaging.

 Success case: Do what’s right for Stora Enso helped communicate the renewed Code of Conduct in a visual and engaging way.

2. Lead by example – ethical culture is driven by example. Every manager and business leader needs to set the example. Videos and other digital communication materials are effective in distributing this.

3. Make it easy to apply – Real feasibility – make sure everything you expect people to do is reachable. Policies impossible to implement in practice will not work. Workbooks, posters and visual info graphs can help explain complex topics in a short time. These can create a large impact.

Success case: A workbook designed for offline employees enables discussion of ethical topics with clear guidance and everyday examples to ensure easy application.

4. Make sure Support is available – best way to mitigate risk is to have support available at all time. Make sure your processes and toolbox contain mobile tools (mobile code), reporting hotlines and real people providing guidance accessed via multiple channels (both digital and offline).

5. Make it transparent – employees need to see the big picture. Visibility to the real problems is the only way to raise a sense of urgency when changing the culture.

6. Engage all Levels of the company to discuss– culture changes through one discussion at a time. Open and transparent dialogue and discussion is key.Digital tools, surveys and social media help to enable discussion that is continuous and that help to assist different employee groups in participating whenever needed.

7. Make sure everyone understands the sanctions for wrongdoing – employees need to be sure that wrongdoing will be punished. If no sanctions are communicated the risk of wrongdoing is higher.

Want to hear more about the information tools for promoting ethical culture? Get in Touch!

Please contact us to book a meeting to learn more about the best practices that promote ethical culture.

We can support your efforts starting with a current state analysis on your company’s Ethical culture (survey, interviews) or with engaging training and communication programs. Success case: We helped our customer to develop and deploy a global Code of Ethics to over 22 000 employees.

Globally the program reached every part of the organization with a cost-effective Cloud-based deployment platform and localized content.